Warner Music

Data Analysis / Marketing / Strategy

un:hurd's marketing expertise spans far wider than the UK. Our proprietary research tools allow us to carry out global analysis to deliver insight that will inform growth around the world. We were commissioned by Warner Music to work on one of their most exciting Korean dance prodigy's, SHAUN. Having collaborated with Conor Maynard in 2019 on the hit 'Way Back Home', we teamed up with SHAUN and Warner music to create a global strategy that would help SHAUN continue his impressive trajectory with the follow-up release. Our series of reports and strategy covered topics such as playlisting, brand partnership opportunities, social media strategy, collaboration and touring that would not only cement SHAUN as one of the hottest Korean artists but begin to build his presence in the US and Europe.