Monster Florence

Data Analysis / Digital Marketing / Playlisting

Hailing from Colchester (Essex), Monster Florence is a band that channels Hip-hop, Punk and UK Grime over distinctive beats laced with raw lyrics and airtight delivery. Vocalists, Dream Mclean, Wallace & Alex Osiris, have been collaborating since their teens making their mark on the Grime scene with DIY music videos and Tim Westwood cyphers.​ The band formed in 2014 after linking with producers and musicians Tom Donovan, Cameron Morrell and Jonny Poole. What was meant to be a one-off festival performance turned into a full-time project due to the undeniable chemistry shared on and off stage. The addition of in-house production and live instruments allowed them to develop their alternative style of hip-hop that is truly British and unique.​Since their inception they have released two EP’s, ‘The Groove’ & ‘Bad Gear’ alongside a debut album, ‘Foul’ and a host of hard-hitting singles. Their live performances are legendary which culminated in a string of UK tour dates in addition to headlining the BBC Introducing stage at Glastonbury in 2019. un:hurd manage the release strategy across all digital platforms for Monster Florence. Taking a data-first approach we perform deep analysis to fully understand the key areas of opportunity for growth. We work with playlist owners to increase the number of playlists Monster Florence feature on and strategised and deliver multiple paid social media campaigns that increase both follower count, engagement and streams. We provide regular feedback on Monster Florence's performance and continue to optimise the various campaigns using the ever growing data sets.