This sensationally talented songwriter, producer and artist from Edinburgh is taking huge strides in Scotland’s reputable hip hop scene. His most recent collaboration with fellow Edinburgh artist Holla resulted in mass exposure after being selected as BBC Introducings's track of the week. Phrasing that will knock your socks off, a beat that is sultry yet holds a bounce, a catchy chorus and a bob that’ll stick with you all day. What’s not to love. This bop is out on 131 Northside, an Edinburgh based record label and rap collective featuring; Billy Got Waves, WTKAKACB & Joell. Joell.’s previous releases have included the alluring ‘Low Key’ released on Glasgow label Powder Recordz, AEIOU released through DMY magazines new record label and Summer Highs, a nod to a summer in lockdown. It’s as clear as day in every track, Joell. has an unimaginable cool tone. His rhythmic phrasing approach is gentle but clever. Not only is Joell. committed to producing amazing audio content for us all to feast on, he clearly has an artistic taste when it comes to visuals. His absolutely outstanding short form film ‘Ignorance’ is a picture perfect trip to Joell’s staggeringly creative world. I would urge you to stop what you’re doing right now and watch the 9 mins of magic here. We can see Joell. soaring high in the not so distant future so keep you eyes and ears peeled. un:hurd have worked with Joell over the last 3 years in building his profile and managing the day to day relationships needed to achieve global success. For more information, please contact email@example.com.