Copper Dog is a Speyside blended malt whisky recently launched in the UK by The Craigellachie Hotel and Diageo, working together in partnership.The name ‘Copper Dog’ comes from an old device made from copper tubing with a penny soldered to one end and cork in the other, which was used by distillery workers to smuggle whisky home. It is also the name of the bar at The Craigellachie Hotel. un:hurd were commissioned by Copper Dog to curate artist line-ups for both live activations and a series of digital content that would be used to both promote emerging music talent and the core values of the brand. We carried out affinity analysis to find artists with the perfect audience for Copper Dog Whisky and artists that we knew would put on a show when it came to the live events! We selected Okiem, Billy Got Waves, Joell, Anais, Shaqdi, GeeJay and Paigey Cakey. For more information about our brand partnerships work contact firstname.lastname@example.org.