In today's data-driven music industry, analytics are invaluable for helping artists understand their fans and make smarter marketing decisions. With the unhurd app, musicians can access a robust suite of data-powered insights across key platforms like Spotify, Instagram, and more. Whether optimising your releases, engaging your audience, or elevating your career, unhurd provides the knowledge you need through easy-to-understand charts, graphs, and analysis.
From examining listener trends and top tracks to evaluating post performance and audience demographics, unhurd insights offer a 360-degree view of your music's impact. The intuitive interface allows artists to visualise success, track growth, discover new opportunities, and strategise next moves. Read on to see some selected platforms and the data you can use.
So, if you wanted to view your Spotify data, you're able to see a chart of all of your Spotify listeners and Spotify followers and how they trend over time. The time frame of this can be adjusted, so you can see 1 week's worth of data, 1 month, 3 months, 1 year or all of your data in total. You will also be able to see your music’s top cities and top countries, as well as your top tracks on Spotify.
Secondly, you can look at playlist count and playlist reach, and how they track over time, as well as your featured playlists, so you can see all of the playlists that you are in.
Thirdly, you can see your popularity. Here we look at the popularity index tracking over time, and the conversion, which is the listener to follower ratio. You can also see your competition, so who you’re competing with as an artist.
Or, if you want to dive into your Instagram data, you will be able to see your followers over time, your most notable followers, some age and demographic information, top cities and top countries.
You can also look at some post information; average views per post, likes per post, comments per post.
Finally, you can look at affinity analysis, so you are able to see what brands your audience are interested in and engaging with. This is really useful for setting targeting preferences for your social media ads.
By harnessing the power of data, unhurd provides artists an at-a-glance understanding of fan engagement, streaming performance, and promotional opportunities. With these actionable insights readily available through the app's intuitive interface, musicians can make smarter decisions and propel their careers to new heights. Whether you're an up-and-coming act or an established star, unhurd equips you with the tools to unleash your potential.