Updated: 21 August 2023
Facebook and Instagram ads are powerful marketing tools for musicians looking to gain new fans and drive streams, merchandise sales, or ticket purchases. But before you can start running these highly targeted campaigns, you need to add a valid payment method to cover your ad costs.
Here’s a step-by-step guide to setting up payments for your music promo ads on Facebook and Instagram. With the ability to pay, you can launch campaigns that get your tracks and brand in front of engaged audiences.
When you create ads with Ads manager, you’ll be prompted to add a payment method before you can publish your first ad. You can add or change the payments for your ad account from your payment settings.
Note: If your ad account is set up for manual payments, you can't add a payment method using these steps. Instead, add money to your ad account using a manual payment method. Also, some payment methods aren't available to use. For example, PayPal.
Before you begin
You have to be an admin of the ad account. Otherwise, you may encounter an “invalid parameter” error.
Make sure that the payment method you’re trying to add is an accepted payment option for Facebook Ads.
How to add payment method in Ads Manager
1. Go to your settings
2. In the payment section, click Add Payment Method
3. Select the payment method that you want to add and click next
4. Follow any additional instructions to add your payment method
5. The new payment method is added to your account
If you have multiple payment methods saved to your ad account, you can set up a primary payment method. Your primary payment method will be charged first when you make a payment for your ads.If you share your payment method or ad account with others, make sure that you check with them when you don’t recognise the charges on your bill. It’s possible that someone you’ve shared information with has run ads using your payment method or ad account.
With payments established, you can now begin running Facebook and Instagram ad campaigns to boost your music. Remember to closely track performance and optimise accordingly. Aim your ads at lookalike audiences, target by interest and behaviours, and drive fans to listen directly on streaming platforms.